How to display more relevant ads in Google AdSense

Google AdSense works by displaying relevant ads to a page. For relevant ads, Google AdSense crawler crawls your site and extract keywords from the pages you visit. When a user visits a page on your site, Google ads based on keywords extracted advertisers Google AdWords ads an offer.

With this in mind, it is important to Google AdSense tracker for the keyword directly from the page, as if you do not, or show irrelevant ads or worse, public service announcements or public service Avertisements. irrelevant ads receives less visitors click on your site, and public service announcements do not pay at all.

Keyword Targeting for Google AdSense word in a sense is similar to keyword targeting SEO or Search Engine Optimization, with some unique segmentation of its own characteristics.

Page Content

the content of your page is where most of the keywords come from. Try to repeat the keywords you want to target, but do not overdo it, because it will be unnaturally to visitors to your site and simply drive them away. What's worse, it could be labeled for keyword spamming by Google.

Site Title

Title of the site should be final. The use of page 1, untitled, or something similar does not have any keywords that could help relevant AdSense ads. If your page is about AdSense, AdSense remember to have somewhere in the title.

Image

AdSense crawler does not track the images, but it sure can read your <IMG> tags. Use meaningful name for your image, and be sure to include meaningful description, or alternative text to the image as well.

Section Targeting

The AdSense section targeting is a feature that allows you to emphasize certain part of your page targeted keywords. You can also use section targeting to ignore certain section of your page, such as sidebars or footer

Meta tags

meta tags are some information inserted in the <head> of your site. It is not visible on the page to be presented by web browsers, but it is very useful to crawl your site. While meta tags are no longer used for SEO, it remains applicable in targeting your site for AdSense ads more relevant.

The 2 meta tags that you can use for orientation is the keywords and description tags. You can enter keywords relevant to the page on both meta tags, although the description should be in more readable form.

<Meta name = "keywords" content = "keyword1 keyword2"> <meta name = "description" content = "Description of your site">

Interest-based advertising

Google default serve visitors based on their browsing history in what they call as interest-based advertising ads. This aims to serve more targeted ads to AdSense, but can give adverse effect, depending on the nature of your site.

Ad Filter competition

If you have implemented all of the above tips, but there are still some ads that do not want to appear on the page that can only use the filter competitive ads.